Meet Founder, Rachel Shore
About Paw and Order Digital
I started Paw and Order Digital because pet businesses like yours deserve websites that work as hard as you do, without the gimmicks, jargon, or shady contracts from dude bro marketers.
I’m not just a digital strategist, I’m also a lifelong pet parent who’s relied on groomers, pet sitters, vets, and local pet supply stores to care for the animals I love. So when I build websites or fix SEO, I’m doing it with full understanding of how much trust your clients are placing in you and how important it is that your digital presence reflects that same trust.
Behind the scenes, I’ve also built and run pet-focused service businesses and grassroots rescue and TNR efforts, giving me firsthand experience with the operational realities pet professionals manage every day.
More About Rachel’s Approach
How I Approach SEO for Pet Businesses
Paw & Order Digital exists because I’ve seen firsthand how often pet businesses are misunderstood by the digital world.
Search Reality
I optimize for service-based, local searches; not blog traffic or generic keywords that don't convert.
Local Signals
I work directly with Google Business Profiles, service areas, citations, and on-site signals that support local rankings.
Site Structure
I focus on site structure, internal linking, and content hierarchy so both users and search engines understand your business.
Ongoing Strategy
My work is guided by strategy and data, not a checklist of tasks that look good on paper or one-off fixes.
Not Sure What Your Website or Business Needs?
If you’re unsure which service makes sense for your pet business, start with a quick call or complimentary SEO audit of your pet brand’s website. I’ll look at your current setup and outline the most practical next step.